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Marketing

Custom software for marketing teams.

Your marketing tools cover the channels. Everything around them, from the request that lands in someone's inbox to the brief, the approvals, the assets and the report to the executive team, usually runs on email, spreadsheets and chasing. We build that into one system around how your team works.

Get a free prototypeSee how it works

Where marketing teams lose time

The work around the marketing.

Most teams are happy with their channel and design tools. The time goes on everything between them.

What we build for marketing teams

One system, from request to results.

We map how your team runs today, refine it with you, then build the system around it. Rules handle the routine. AI agents handle the steps that need judgment. Your marketers make the calls.

1
Request comes in
One front door for every team, with the right questions for each type of work.
2
Agent checks the request
Fills gaps, flags missing details and suggests priority and owner.
3
Briefed and scheduled
Brief approved, work added to the calendar with dates and capacity checked.
4
In production
In-house team, agency or freelancer, with files and feedback in one place.
5
Approvals
Routed to brand, legal or compliance in the right order, with versions tracked.
6
Live
Final assets stored and tagged, and the requesting team told it's out.
7
Results reported
Performance pulled in automatically and summarised for the business.
  1. 1
    Request comes inRules
    One front door for every team, with the right questions for each type of work.
  2. 2
    Agent checks the requestAI agents
    Fills gaps, flags missing details and suggests priority and owner.
  3. 3
    Briefed and scheduledYour marketers
    Brief approved, work added to the calendar with dates and capacity checked.
  4. 4
    In productionYour marketers
    In-house team, agency or freelancer, with files and feedback in one place.
  5. 5
    ApprovalsRules
    Routed to brand, legal or compliance in the right order, with versions tracked.
  6. 6
    LiveRules
    Final assets stored and tagged, and the requesting team told it's out.
  7. 7
    Results reportedAI agents
    Performance pulled in automatically and summarised for the business.
  • Rules
  • AI agents
  • Your marketers

Common starting points

Where marketing teams usually start.

AI agents for marketing teamsThe agents that triage requests, route approvals and check brand

Works with what you have

Connected to your channels and creative tools.

The system takes over from your work management tool. Your CRM, creative and channel tools stay, connected so information moves on its own and nobody copies the same thing twice.

Automation and CRM
HubSpot, Salesforce, Marketo or Mailchimp
Design and content
Canva, Adobe Creative Cloud and Figma
Advertising and social
Google Ads, Meta, LinkedIn and your scheduling tool
Your team
Custom system
Requests · approvals · assets
Analytics
Google Analytics and Looker Studio or Power BI
Email and files
Outlook or Gmail, Teams or Slack, SharePoint or Google Drive
MCPEvery system is MCP-enabled, so your team can ask Claude, ChatGPT or Copilot about campaigns, requests and results, with the same access they have in the system.

Built for marketing work

Secure, on brand and yours.

Data stays in Australia.
Each organisation's system runs in its own environment.
Marketers stay in control.
Agents sort, check and draft. A person approves anything that goes out.
Every approval recorded.
A full trail of who approved what, and when.
You own it.
Your system, your data, your code.

How we work

Map it. Prototype it. Build it. Run it.

See our approach
011 to 2 sessions
Map it
We walk the workflow end to end with the people who do the work.
02Free · 7 days
Prototype it
A prototype you click through, then a fixed price for the build.
034 to 8 weeks
Build it
Built in stages, tested with your team, data moved across.
04Ongoing
Run it
Hosted, monitored, supported and improved every month.

FAQ

Frequently asked questions

Will this replace Wrike, Asana or monday.com?

Yes, for most teams. Requests, briefs, approvals, the calendar and reporting move into one system built around how your team works, with no per-seat licences. HubSpot, Canva, Adobe and your channels stay and connect to it.

Is this for marketing agencies?

No. It’s built for marketing teams inside organisations, who take requests from the rest of the business and report back to it.

Can other teams submit requests without a licence?

Yes. Anyone can submit and track a request. You’re not paying per seat for the people who only ask for work.

Does the AI create our content?

It can draft, but that isn’t the main job. Agents mostly sort, check, route and summarise. Your team and your agencies create the work, and a person approves anything that goes out.

How long does it take?

A prototype in seven business days. Most systems are live in 4 to 8 weeks, depending on scope.

What does it cost?

A fixed price for the build, quoted after the prototype, and a fixed monthly for hosting and support. No per-seat licences.

Get started

Show us the workflow that's slowing your team down.

We'll map it end to end and show you how it could work in seven business days. Free, with no obligation.

What happens next

  1. We reply within one business day to confirm it's a good fit.

  2. One hour with your team to see the process, the systems behind it and what you want to improve.

  3. Seven days later, you click through a prototype of your workflow. We follow up with a fixed price for the full build.

No access to your systems needed. We build on sample data.

Prefer to talk it through? Book a call.

Request your free prototype

Tell us the process. We'll confirm it's a fit on a short call.

Team size

We'll be in touch within one business day.