Request triage01
Request triage
Reads incoming requests, asks the requester for what's missing, and suggests priority and owner.
Written on the request
Deadline missing · Requester asked · Owner suggested: Digital
Marketing · AI agents
AI agents for marketing teams.
Agents that sort, check, route and summarise inside your marketing team's system, so your marketers spend their time on the work that needs them. Nothing goes out without a person approving it.
Request 418 · product one-pager
Requested by Sales · Activity on the request
Request from Sales received9:02am
Brief complete, priority set to high11:40am
Draft checked against brand guidelines2:15pm
Sent to Legal for approval3:30pm
The rule
AI does the admin. Marketers make the calls.
Every agent has one job, works from your team's rules, and hands over to a person when a decision needs judgment. It writes what it did on the request, so anyone can see why.
RulesAlways the same
Route by request typeSet due datesSend remindersUpdate status
AgentsNeed reading
SortingCheckingRoutingSummarising
MarketersNeed judgment
StrategyCreativeApproval
What agents handle in a marketing team
Six jobs agents do well.
Brief checking02
Brief checking
Compares each brief with your template and past campaigns, and flags gaps before work starts.
Written on the request
Audience and success measure missing
Approval routing03
Approval routing
Sends work to the right approvers in the right order and follows up when it stalls.
Written on the request
Brand approved · With Legal 2 days · Reminder sent
Brand checking04
Brand checking
Checks copy and designs against your brand guidelines and required wording, and flags issues for a person to review.
Written on the request
Old logo used · Disclaimer missing
Asset tagging05
Asset tagging
Tags final files by campaign, product, format and usage rights, so other teams can find them.
Written on the request
12 files tagged · Rights expire 30 June
Performance summaries06
Performance summaries
Pulls results from your channels and writes a plain-English summary for the business. Never published without a marketer.
Written on the request
Weekly summary drafted · Not sent
Your team's rules, not ours
A marketing profile you control.
Agents work from a profile your team owns: your request types and the questions each one needs, your brand guidelines and required wording, who approves what, your priority rules and how you report to the business. You can read it and change it at any time.
The agents read it. They don't invent it.
Request typesEdit
CampaignEventCollateralDigital updateSocial
Approvals by content typeEdit
Promotions · Brand, LegalFinancial claims · ComplianceExecutive comms · CEO office
Brand rulesEdit
2026 logo pack onlyDisclaimer on all offersAustralian spelling
Priority rulesEdit
Launch dates firstRevenue campaigns high
Reporting to the businessEdit
Weekly summaryLeads and cost per lead
Built for marketing work
Safe enough for your brand.
- Nothing goes out on its own.Agents sort, check, route and draft. A person approves anything that's published or sent.
- Every decision explained.Each action is logged with its reasoning.
- Only what the job needs.Each agent reaches only the data its job requires.
- Australian hosting.Your system runs in its own environment, in Australia. Your data isn't used to train AI models.
- Your AI account, at cost.Usage runs on your organisation's own account, with no markup.
- 9:02amAgentAsked requester for budget and deadlineReason: Collateral requests need both before briefing.
- 11:40amAgentSet priority to high, suggested Digital as ownerReason: Linked to a revenue campaign launching 4 Nov.
- 2:15pmAgentFlagged two brand issues on draft v2Reason: 2024 logo used; offer copy has no disclaimer.
- 3:30pmMarketerApproved for Brand, sent to LegalReason: K. Lee approved v3.
Part of the system, not a separate tool
Built into how your team works.
Agents aren't a chatbot bolted onto your marketing tools. They sit inside your custom system, alongside requests, approvals, assets and reporting, and connect to HubSpot or Salesforce, Canva, Adobe and your channels. Your team can also use Claude, ChatGPT or Copilot with the system through MCP, with the same access they already have.
See custom software for marketing teamsClaudeChatGPTCopilot
MCP · same access as your team
Your team's custom systemHosted in Australia
Requests
Agents
Approvals
Reporting
Integrations · the tools you keep
HubSpotSalesforceCanva and AdobeAd platformsEmail and files
FAQ
Frequently asked questions
Will the AI write our campaigns?
It can draft, but that's not what these agents are for. They handle the admin around the work: sorting requests, checking briefs, routing approvals and summarising results. Your team creates the work.
Does anything get published automatically?
No. A person approves anything that's published or sent.
Can it check work against our brand guidelines?
Yes. It checks copy and designs against the rules in your marketing profile and flags issues. A person makes the final call.
What if an agent gets something wrong?
Anything it's unsure of goes to a person, and every action is logged with its reasoning, so it's easy to check and correct.
Is our data used to train AI?
No. Your data stays in its own Australian environment and runs on your own AI account.
Which AI models do you use?
Leading models from Anthropic, OpenAI and Google, chosen for each job.
Get started
See what agents could take off your marketing team's plate.
Show us a workflow that's slowing your team down. We'll map it and show you how it could work in seven business days. Free.
We reply within one business day to confirm it's a good fit.
One hour with your team to see the process, the systems behind it and what you want to improve.
Seven days later, you click through a prototype of your workflow. We follow up with a fixed price for the full build.
No access to your systems needed. We build on sample data.
Prefer to talk it through? Book a call.
Request your free prototype
Tell us the process. We'll confirm it's a fit on a short call.